Brightcove Content Owners

DLife.com

The first site I explored was dlife, dedicated to living with diabetes. The dlife TV videos were intriguing to me especially the first two with Kendall Simmons of the Pittsburg Steelers and Adam Morrison, first round draft pick in the 2006 NBA draft.

I was intrigued with this site because I am a diabetic and I often feel like diabetes is portrayed in popular media as a disease for fat people or unhealthy people. The main spokespeople that I see on TV for diabetes are old, overweght actors or singers such as Patty Labelle, Wilford Brimely, and BB King - like I want to take advice or inspiration from these people. I like the fact that the dlife site is utilizing the Brightcove technology and server to provide a unique and fresher viewpoint for diabetes and the links within the page provide a plethora of useful and most importantly up to date information about diabetes.

Diabetes technology is rapidly improving so I think it is a natural fit to have an interactive website utilizing streaming media to convey a current message about diabetes. The dlife site is all about communicating a message and the use of Brightcove is a good fit.

KidzBop.com

This site has a much different purpose than the dlife site. Kidzbob is all about entertainment for kids age 5-10. The layout and navigation is simple so that kids can use it, which actually I prefere this style as well. When I started to get in to the content, I was actually kind of interested - I like the fact that you can scroll through so much content quickly and the player loads almost instantly, which for kids with short attention spans is perfect.

I think this site would be a great tool for active young kids who like to mess with the computer and it could also serve as a timely aid for babysitting.